Marketing Your Web Site with Pay-Per-Click (PPC) advertising
Perhaps you have been running your AdWord campaign for a few months and have realised how time consuming and expensive AdWords can be to run
internally, or maybe you are just looking at using AdWords for the first time and find the control panel difficult to get a handle on.
Hosting Ireland have years of experience with AdWords and have internal Google Qualified Individuals ready to assist you and your PPC campaigns.
Contact us today for a free quote - info@hostingireland.ie | 1890 987000
We can facilitate your company through different methods from full PPC management to PPC consultancy.
Our PPC Management Package - Includes :
- Keyword Research
- Campaign Layout
- Ad Wording and Targeting
- Quality Score Monitoring
- CPC (cost per click) Management
- Monthly Reports
- Keyword Refinement
- Conversion Tracking
Keyword Research :-
Each website is in it's own field and has it's own selection of search terms associated with it, when optimising a PPC campaign it would be our job to make sure your ad is being shown for all the right keywords, ensuring your not spending money on wasted terms that are not anything to do with your company.
Campaign Layout :-
The layout of your campaign makes monitoring your ad performance a lot easier, making it easier to change budget's or push a particular product on a given month. It also helps to discover where your money is being spent and ensuring that no money is being wasted.
Ad Wording and Targeting :-
The wording of your ad can increase your click through's dramatically. If your ad text and the content on the landing page match this effects your quality score thus lowering your cost per click. It would be our concern to ensure all your ad's have high quality scores to maximise clicks for your budget.
Quality Score Monitoring :-
Monitoring and improving the quality scores across your entire AdWord account can be a time consuming process, we have designers and programmers available to make changes to your landing pages to increase the relevancy and thus the quality scores for each of your ads.
CPC (cost per click) Management :-
Ensuring you are getting your moneys worth for each click your site receives requires a lot of analysis from the AdWords control panel, our search qualified individuals will be putting their expertise into fine tuning your ads for optimal performance for your budget.
Monthly Reports :-
There is nothing that will be done on your AdWord account that won't be spoken about with you as the client, full transparency is a must for all of our management contracts. At the end of every month a report will be sent to keep you up to date with how your campaigns are performing.
Keyword Refinement :-
How do you know when you are covering all possible search terms? When should you remove a search term from your list? Our search experts take care of this aspect of your AdWord account for you. Through analysis of all search queries that your ads have been shown and analysis of your website and the services/products that you offer, we will make sure the only clicks you are paying for are for relevant searches.
Conversion Tracking :-
It is important to know that the money you are putting into your PPC campaign is offering you return on investment, by using conversion tracking this becomes a lot easier. With detailed reports outlining how each campaign down to the keyword level are performing in relation to conversion it becomes a lot more transparent which keywords to put more money into.
Our PPC Consultant Package - Includes :
If you have been running an AdWord campaign for some time, it could be that you feel you are not getting back the results you feel you should be. Or perhaps your AdWords campaigns have grown to the stage that they are un manageable and you need some advice on organising your account. If you sign up for our consultancy package you will be provided with a direct number to your AdWord consultant, based on your requirements our qualified consultant will assist you and provide support so that you can get the most from your AdWord account.










